The visual identity of your business is how customers see and instantly recognize your company. It imparts not just colors and fonts, but feelings and associations. It can tell a new customer who you are before they’ve read anything and can remind a returning customer what they love about you.

This often includes:
Brand strategy worksheet
Research
Visual Moodboard
Logo
Alternate logo and/or mark
Color palette for web and print
Typography
Mock-ups
Brand Guidelines for you to keep and use

Already have branding? Ready to apply it? It’s important to carry your brand through every piece that your customer touches. This will help with brand loyalty and familiarity.

Here are some examples:
Business cards
Postcards
Tags
Stickers
Tape
Stationary
Social media profiles and covers
Templates in Canva for social media

An important way for customers to learn about your service or products. Having a clear and navigable website helps people find what they need.

Platforms I offer:
Squarespace
Shopify - in collaboration with On Twelve Management
Web banners or heroes to implement anywhere

Interested in something really special to make your branding stand out? Have a message you’d like to get across with visuals?

Examples:
Spot Illustrations
Editorial Illustrations
Picture-book illustrations
Icons
Patterns

Already have working assets, but you want to talk through it with someone? Let’s hash it out in a one-on-one meeting. I’ll give you some actionable steps to move forward with. It helps to come with specific questions or areas to focus on.

Examples:
Branding Use Guidance
Marketing Design Guidance
Website Design Guidance